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We're ingenious when it comes to enjoyment.

Why do so many holidaymakers and trippers come back to Swiss Franconia again and again? It's a case of love at first bite. We serve up the best produce from our local streams, meadows and forests. Alongside trout, zander, game or lamb from the Jura Mountains, you simply have to try a freshly-baked Schäufele (shoulder of pork). And here's a "hot" tip for gourmets: the "horseradish weeks" which take place every year in October. As for beer - we're already record-worthy: the density of breweries is unique worldwide - and each beer has its own character. To round off your enjoyment fully, try a fine fruit brandy or a Charlemagner apple wine.